introduction

Welcome to KYU Matcha,where tradition meets wellness in every cup.
Founded in recent years, we are a specialty matcha shop passionate
about bringing the rich culture of Japanese matcha into our modern daily
lives—one cup at a time.Based in Jakarta, Indonesia.At KYU Matcha, we source our ceremonial-grade matcha
directly from renowned farms in Japan, ensuring purity, freshness, and
flavor in every serving. Whether you're a matcha enthusiast or a
first-time sipper, we offer a curated selection of matcha drinks and lattes—all crafted with care and respect for tradition.Our Matcha is more than just a drink — it's
a sanctuary for wellness lovers, tea connoisseurs, and those seeking
a mindful break from the everyday

Our Story

OUR STORYKyu Matcha began as something personal—a simple home café, created out of a quiet passion for matcha. What started as making matcha for ourselves soon grew into something more, as we became deeply invested in finding matcha that felt truly special.That journey led us to Uji, Japan, a place long known for producing some of the finest matcha in the world.We work closely with small, family-owned farms that have been cultivating matcha for generations—focusing on quality over scale, and producing in small, thoughtful batches.As the passion grew, so did Kyu Matcha. From a humble home café, we opened our first physical space in PIK—bringing our vision into a more tangible experience, where people can slow down and connect over matcha.Today, we are continuously growing, with plans to expand and bring Kyu Matcha to more places—while staying true to what we started with: intention, quality, and authenticity.At Kyu Matcha, we believe that quality should never be compromised. That’s why we only use ceremonial and premium grade matcha—carefully selected for its smoothness, depth, and vibrant character. For us, matcha is more than just a drink. It’s a quiet ritual, a moment to pause, and something to be experienced with intention.From farm to cup, every detail matters.

WHAT MAKES US DIFFERENT?

At Kyu Matcha, we’re inspired by the idea of bringing a piece of Japan, quietly and authentically, into everyday life. From how our matcha is sourced in Uji to how it’s prepared and experienced, everything is rooted in a more thoughtful, Japanese approach—simple, intentional, and refined.We work closely with small, family-owned farms, not just for quality, but for the story and tradition behind each harvest. It’s about preserving that connection to origin, and sharing it in a way that still feels relevant today.Our matcha is carefully selected to be approachable, while still staying true to its origin. Smooth, well-balanced, and naturally rich, with a profile that suits a wider palate—including those who are just beginning to explore matcha.

Products

Beverages Menu

  • USUCHA

  • LATTE

  • SIGNATURE WHISK LATTE

  • ICHIGO MATCHA LATTE

  • LONDON FOG

  • UBE MATCHA LATTE

SALT BREAD

  • PLAIN SALT BREAD

  • GARLIC BUTTER SALT BREAD

  • BLACK TRUFFLE SALT BREAD

Target market

Demographics

  • Age : 18 - 35 Years Old

  • Gender: Male & Female

  • Segment: Gen-z & millenials

psychographic

  • Lifestyle & Experience - driven

  • Aesthetic and trend-conscious

  • Values branding, ambience and social identity

behavior

  • Matcha enthusiast

  • Coffee drinkers exploring alternatives

  • Active on Instagram & tiktok

  • Enjoy trying new, shareable experience

interest

  • Japanese Culture & Modern Lifestyle

  • Cafe Culture, wellness trends and visual appeal

space requirement

We are looking for a small retail space to bring our Japanese–Scandinavian inspired matcha bar to life. The concept focuses on simplicity, warmth, and a calm atmosphere, combining clean design with natural elements.Preferred Space:

  • Around 12-20 sqm

  • open frontage is ideal, so the space feels welcoming and easy to approach

Concept & Setup:
The design follows a Japandi style—minimal, clean, and warm. We aim to create a space that feels quiet and refined, while still being visually inviting. The layout will be simple and efficient, centered around a matcha and coffee bar.What We Need:

  • Power: Around 3,500 - 5,000 WATT

  • Water Supply and drainage

Operations:
We operate as a beverage-focused concept, with no heavy kitchen. The setup is compact, with a bar counter and essential equipment for preparing matcha and coffee.Seating:
If space allows, we’d love to include a small seating area to enhance the experience. However, we’re also comfortable operating with minimal seating.Preferred Location:
We’re ideally looking for a spot with good foot traffic, especially near F&B or lifestyle tenants, where the concept can naturally fit in and attract the right audience.

conclusion

We believe Kyu Matcha is a strong fit for today’s retail environment—simple, relevant, and easy to connect with.With a clear concept, thoughtful sourcing, and a strong visual identity, Kyu Matcha is designed to attract steady foot traffic and resonate with today’s lifestyle-driven customers. The growing interest in matcha, combined with its appeal as both a daily drink and a social experience, allows the brand to engage a wide and consistent audience.We’re confident Kyu Matcha can add something fresh and distinctive to the tenant mix, while building a loyal and returning customer base.

Thank you

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